About Me

Founder & CEO of La'Roc Brands & Beauty Lash and Brow Lounge, Summerville, SC.

A master cosmetologist in SC & GA, Sarina's passion for enhancing beauty and empowerment began in 1989. Since launching La’Roc Beauty in 2016, she's proudly served over 2000 clients. Beyond beauty, Sarina's commitment to the community shines through her non-profit, La’Roc Stars, advocating against sex trafficking in South Carolina. Highlighted for her entrepreneurship, Sarina has spoken at events like the Power-filled Woman Conference and returned to her alma mater, inspiring future beauty professionals. Recognized by the Charleston Metro Chamber of Commerce as an African American Business Leader, her spirit of courage was also evident when she became the first black woman to vie for city council in her city in 2022. Sarina's message: "My journey since moving to Charleston in 2010 is proof that taking risks can lead to incredible transformations. Women, take chances and chase dreams because ANYTHING IS POSSIBLE. If you're scared, leap anyway!

Secret Garden Sugar Scrub

$13.00 | Long-lasting fragrance, refreshing and lightweight, variety of scents

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Secret Garden Body Mist

$10.00 | Body spray for all skin types

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Hydrate Me Facial Serum

$20.00 | skin-hydrating serum

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Jupiter Love Matte Lipstick

$6.00 | Our signature matte lipstick in a burnt orange will compliment any skintone.

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Plum Passion Matte Lipstick

$6.00 | Our signature matte lipstick in a plum color great for fall will compliment any skintone.

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Ice Sugar Body Icing

$15.00 | Immerse yourself in luxurious hydration and delicate aromas of feminine florals using ultra-nourishing Body Icing. Made with blends of floral and fruit scents, this nourishing butter will brighten and hydrate dull skin to give it a glowing youthful appearance.

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Forever La'Roc

$22.00 | ForEver La'Roc Say hello to YOUR favorite #lipstick: the bomb red matte lippie, ForEver La'Roc (The only red I wear) non-transferable, deeply pigmented, and BOLD - it's just what you need all year round

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